Many businesses have gone digital in their operations, and you cannot talk digital without mentioning email. People receive emails in their in boxes every day, and others end up not being read or even in the trash and spam sections. So what should you do for your email to stand out and add value to your recipients? Here is how you can better your email marketing techniques.
Short and Clear Subjects
Your major goal should be to have your email read by the recipient. To achieve this, you must have an appealing headline in the email. Optimizing your subject is a technique where you create a short, clear and readable heading. Statistics from Mail Chimp show that the percentage of emails read by recipients range from 17 to 28 percent. This is simply because most marketers do not follow these simple rules mentioned here.
Want to know how Obama managed to raise over $690 million in his presidential campaign? Well, he simply used email marketing now imagine what the headline looked like. It was a simple “Hey” text on the subject line. This is more than enough proof that you can achieve marketing success with a simple but clear headline.
Include Offers in Your Promotions
Email marketing is perhaps the most convenient and budget friendly way to market your business. Digital marketing forms the highest return on investments statistics in the word, and emails stand at the top. You can easily reach your targeted customer with a simple broadcast email.
Business makes profits in millions of dollars from email marketing alone. You can strengthen your strategy by adding offers such as coupons, deals, and discounts. This will attract more attention to your emails and even land more potential customers.
Explore all your Options
One thing about email marketing is that it gives you the chance to test almost everything. You should not give up easily when you encounter negative results. Instead, use the reviews and feedback that you get from your recipients to sharpen your strategy. Some of the things to test in a typical email marketing campaign are headlines that work, the ideal time to send the emails, and the designs behind the messages regarding color schemes and formatting.
Many will claim that the whole email thing is dead, but in a real sense, it’s the next big thing in marketing. These claims come from the fact that there are spams out there that create a potential danger to recipients. This should not discourage you from using email as a marketing tool. There are software tools and laws that have been implemented to protect people against these malicious attackers.
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All the best,