We all know that social media is a great tool when it comes to generating traffic for a website. If you are building a social audience to generate more website traffic, then here are three ways to double your website traffic from social media.
1. Share Your Content More Than Once
If you are writing content that can attract people to your site, then you should share your content more than once.
By posting twice within 1-2 days, you can potentially increase your website traffic as more people get to see it even if they missed it the first time it was posted. There are so many social media platforms available and at your disposal. Use this to your advantage.
Some people do not like this method, but it is hard to argue the results.
2. Optimize Your Content for Each Network
• Twitter – Briefly offer solutions to the challenges of your audience.
Since users are limited to 140 character limit on Twitter, this method can help you greatly. Instead of giving the link to a free content marketing calendar, pose a question to appeal to those who need help.
• Facebook – Have a conversation tone. Interact with your followers as though you were sitting in a coffee shop having a chat.
Interact with your followers and reach out with a more conversational tone.
• Instagram – Include hashtags
Hashtags on Instagram are equally as important as photos. Try to use creative hashtags to attract more people towards yourself.
• LinkedIn – Stimulate professional discussion.
LinkedIn is known for having professional users. So write your content accordingly. Create discussions about your industry and keep a professional tone in your content so more users can be attracted towards it.
3. Monitor Your Results
This is probably the single most important thing you can do to increase your website traffic from your social media. Here is how you get started:
• Identify and increase/decrease your post activity.
Find a balance in posting. Finding a balance is imperative by reincorporating older posts, and this can increase the flow of social media traffic on your website.
• Monitor the feedback from your audience.
It can be beneficial to listen to how your audience is reacting to your posting schedule. If people are admiring your frequent posting schedule, then you know how scheduling works. However, most social media users usually flag down posts without evening taking the time to show what they dislike. At this point, you should consider their actions as a feedback and arrange your schedules and content accordingly.
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All the best,