Marketers must use great sponsored content to attract customers. Not every post serves this purpose. Some ads can be a nuisance to consumers in some situations. You can easily know whether your strategies are effective by checking the sales and penetration in new markets. Stagnation means the current plans are not working at all. The sponsored content is not engaging.
Have you ever wondered why consumers ignore some posts? If you ask people, you will get all manner of answers. Market surveys can give clues on why things are not working. Studies have shown sponsored content performs well like non-sponsored when done in the right way. Here are tips that can make sponsored content appealing;

Ensure there is a bond between the photo and the text

You must have seen photos with accompanying content that do not much at all. For, example posting several pictures of a celebrity in different places such as in a beach, strolling in a farm and all of a sudden a product appears. It will not be astonishing to find the consumer moving to another site. The mind of the viewer had already been immersed in viewing the places the person has visited.

Consumers will be more interested in photos with products being used. Let us, for example, a TV photos should show the model seated in a living room watching a movie or any other program, or standing next to the television set with the brand name displayed on the screen. Clothes should be worn while food products should be on a table with a person seated next.

Use High-Quality Photos

Not every picture can feature in sponsored content. Poorly taken photos will only make your feed an eye sore. No one would want to have a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. Tripod will give a masterpiece.

Don’t plant Text on Photos

Avoid temptations of typing all over the picture. The appearance of the name of the product on large parts of the photo is detrimental. A mere caption is enough to draw the attention. Remember the photo is the main attraction, not the writings.

Low quality sponsored content doesn’t engage. A reduced engagement can be noted by the number of comments. A few comments mean there is no interest in the content. When your sponsored content contains good photos, small tags and people can associate with it; research has shown it performs well.

 

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All the best,

Donna Gain